Showman Insurance

From travelling shows to amusement park rides, fairs and static entertainment parks, the entertainment industry is a vibrant and dynamic place. No matter where you journey, or if you stay in one place, Showman Insurance and Amusement Operators Insurance from Park helps protect your business and livelihood. Providing cover for this complex industry has been a Park Insurance speciality for over 30 years, and our amusement business insurance expertise makes us one of the UK’s most experienced specialist brokers in this sector.

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What is showman insurance, and why is it important?

Showman insurance is there to protect you and your business from the financial impact of compensation claims, theft, loss and much more. It’s specifically designed to account for the unique nature of the entertainment industry, particularly the needs of both travelling and static shows. Not only is it customised to suit your needs, but Park Insurance has a unique understanding of the needs and challenges of fairs, circuses, and amusement parks.


What does it cover?

A single event could derail your business. A road traffic accident could damage your business vehicles and equipment, making you miss a performance and leading to a loss of revenue. If a member of the public or a staff member is hurt at your show, without insurance, you could face significant financial impact. Amusement business insurance allows you to manage all these risks with a streamlined, customised and competitively priced policy.

Our amusement operator’s insurance includes:

Public Liability Insurance – If you want to protect your business from the cost of injury and damage to property compensation claims, Public Liability insurance is a wise inclusion in your showman insurance portfolio. From trips and falls to damage to personal items, PLI for amusement park owners and showmen could cover legal costs and compensation awards arising from injury or property damage claims.

Vehicle and trailer cover – Because your vehicles are used for your business, they need to have the right commercial vehicle insurance, which considers the weight of your commercial vehicles and trailers, as well as specialist cover for vintage vehicles such as showman’s engines, trailers and caravans.

Employer’s Liability Insurance – If you employ anyone, including family members, you are legally required to have Employer’s Liability insurance as part of your amusement business insurance.

Equipment cover – Your equipment is the heart of your business. Equipment cover protects your equipment during transit and on-site. It provides cover against accidental damage, loss, and theft, with the option to add vandalism cover on selected policies.


What isn't covered

While amusement business insurance protects your equipment, you will not be covered if the equipment is left unattended or is stored in an unlocked vehicle or trailer.

How are policy insurance costs calculated?

Your insurance costs will depend on the type of performances you do, the size of the venue, whether you’re permanently based at a single site or are part of a travelling show, and the types of vehicles you have. If you add other elements to your showman insurance portfolio, such as stock cover, product liability insurance or catering cover, this will also affect your premiums.


Showman's finance

As your business expands, so do your needs. From trailers to new rides and heavy haulage trucks, investing in new equipment can secure your future. Showman’s finance is specifically designed to help you buy the equipment you need. It can be difficult to find financing that’s designed for the unique needs and requirements of travelling and static shows, but the right financing can help you upscale your business and explore new possibilities. At Park Insurance, we’re here to help you find that financing, supporting you with impartial, practical advice so you can grow your business and limit financial risks. You can find out more by browsing our Showman’s finance page.

How much does it cost?

Your premium will be calculated based on the types of performances you conduct, the number of attendees, the number and types of vehicles and trailers you have, and the types of hazardous activities you perform. The cost will increase if you add useful covers such as stock, money, catering, and product liability. At Park Insurance, we will always work with you to source tailored amusement operator insurance that meets your needs and budget.


Does showman insurance include equipment cover?

Yes, although it will also depend on how the equipment is stored and accessed.


Does insurance include international events/international travel?

This will depend on the type of policy you take out. Your Park Insurance broker can work with you to source amusement operator insurance that includes cover for activities in the UK and, where available, overseas.


Keeping your show on the road with Park Insurance

Park Insurance has been offering specialist insurance policies for over three decades. With a deep understanding of the performance industry, we can create a policy that accurately addresses your needs. Our position as preferred brokers to some of the UK’s largest insurance providers gives us a unique ability to source showman insurance tailored to the industry’s specific requirements. Give our team of experts a call today to arrange comprehensive cover for your entertainment business.

Get in touch

Give us a call on 0117 955 6835 or click on the button below and we will be happy to contact you to discuss your needs.

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